Magazine Research

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For nine decades, the Kiplinger organization has led the way in personal finance and business forecasting.Now Kiplingers Personal Finance is among the Top Ten Most Trusted magazine brands, according to Affinity LLCs American Magazine Study.

Kiplinger's Personal Finance Magazine

The target audience for Kiplinger would be middle aged individuals who are trying to figure out a way to invest and take care of their money. The purpose of their publication would be to inform those that there are countless possibilities when it comes to becoming wealthy and having a goo living, anybody can do it and if you do your life will be filled with reward. Kiplinger always challenges its reader to try out any technique to try to improve their finances. It captures the attention of its audience by using large colorful letters for a masthead. large beautiful pictures, and interesting and eye catching information in its spreads. All of which can hook an audience.

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